Matt Lawson, MA, NCC, LPC


eSports and Video Game Addiction Counselor


Licensed Professional Counselor and National Certified Counselor

Hi, I'm Matt. I help people achieve optimal health.

I am passionate about helping people achieve optimal health. Over the past 20 years, I have helped hundreds of individuals improve their lifestyles through my work in health and fitness. Whether I was offering nutrition counseling, lifestyle coaching, or personal training, I have always appreciated the importance of helping clients develop wholeness between mind and body. I appreciate how there are multiple pathways to health, and how each approach must be tailored. I founded a private coaching practice, iBehaviorCoach, where I provide distance coaching to people seeking optimal wellness.

I am here to help you develop a lasting strategy for wellness. Whether you are worried about someone you love or are struggling with behaviors affecting your own health, I will help you develop a strategy and skillset to achieve change. Call me at (312) 715-8234, or email [email protected].

On Being a Counselor

I believe people are amazingly resourceful when it comes to dealing with disruptions in their lives but sometimes the ways we cope can work against the things we want. Healthy living is about bringing things into balance and I am here to leverage my experience and education toward that end. .

With proven strategies in healthy lifestyle creation that draws from a variety of therapeutic modalities and close to twenty-years of supporting clients I will collaborate with you toward achieving your goals.

I am passionate about supporting people that want healthier, more balanced lifestyles and providing the tools and strategies that allow them to make that happen.

Schedule your first appointment

(312) 715-8234


Practitioner Background

Therapy is a second career for me. I went back to school when I recognized that the personal training clients I was working with could really benefit from a deeper level of service. I saw people that were really struggling in their lives because of their relationships to food and alcohol which they were using to cope with other issues. From this I developed a philosophy that draws from these experiences and I believe that anyone is capable of change when they are given the correct strategies with the proper support.

I continue to be inspired by individuals looking to really improve their lives. Therapy has allowed me to be a part of that process and provide support in key areas that help others break through barriers toward the improvement they want for themselves. I also offer goal-oriented coaching to help people create the lives they want to love.

Whether you are worried about your loved one's video game behavior or looking to optimize your personal health, I am here to help you achieve your goals. You can start on a path of health and wellness today. Call (312) 715-8234,or email [email protected] to schedule your first appointment.

More About Matt

Key Philosophical Beliefs

  • You deserve transparency and collaboration throughout the counseling process.
  • You can achieve a healthy balance with video gaming and eSports.
  • Men can achieve optimal health by integrating strategic support.
  • Significant others of alcohol abusers can mobilize strategic support.
  • The body speaks through pain and illness to reveal opportunities to heal.

Counseling Training

  • Master's in Counseling (MA), Chicago School of Professional Psychology, Chicago, IL
  • Nationally-Certified Counselor (NCC)
  • Licensed Professional Counselor (LPC)
  • National Sports and Conditioning Association Certified Personal Trainer

Specializations and Experience

  • Men's wellness
  • Problem gaming behavior
  • Video game addiction
  • eSports performance improvement
  • Disordered eating and binge-eating disorder
  • Physical fitness
  • Weight loss
  • Anxiety management and recovery
  • Mood disorder management
  • Co-occurring disorder stabilization and care coordination
  • Group facilitation
  • Anxiety management and recovery
  • Public speaking and consultation
  • Accountability coaching

Matt as a Person

I was born in Chicago, but spent my childhood in different parts of the country. After putting myself through college working in healthcare (anesthesiology technician, emergency room support staff, and pharmaceutical sales) I moved back to Chicago, where I started my personal training business. I'm a big fan of the city! I spend my weekends exploring new restaurants and attending Chicago events. My interest in photography brings me into contact with the people and architecture that make Chicago so vibrant. You wont' be surprised to hear that I'm a gym rat who enjoys working out as my main source of self-care. My investment in the Chicago fitness community leads me to all of the gyms and studios around town. I enjoy spending my free time hosting my wellness podcast, public speaking, and running obstacle races, mud runs, 5Ks, and half-marathons.


If you'd like to work with Matt or one of our therapists, contact us to schedule your appointment.